What is a mission statement?

13/06/07 13:37 Filed in: Focus on Mission
A mission statement is your answer to…
  • Who are we?
  • What do we do?
  • Whom do we serve?
A mission statement is your…
  • Point.
  • Purpose.
  • Goal.
  • Thesis.
  • Destination.
It’s…
  • The rallying cry that promotes focus and unity.
  • The pair of glasses that helps you see clearly.
  • The rudder that steers your ship.
  • The filter that lets in what you want and keeps out what you don’t want.


3 follow-up questions

(1) What percent of those in your organization…?
  • Understand what a mission statement is?
  • Can recite the mission statement?
  • Can explain what it means and what it takes to achieve it?
  • Understand how they contribute to achieving the mission?
  • Are focused on achieving the mission?
(2) To achieve your mission, what percent of those in your organization need to…?
  • Understand what a mission statement is?
  • Be able to recite the mission statement?
  • Be able to explain what it means and what it takes to achieve it?
  • Understand how they contribute to achieving the mission?
  • Be focused on achieving the mission?
(3) What are you going to do?